Meet the Team Behind Plated Preview
Elevating menus to match the quality of your food
Why We Started Plated Preview
We’ve always been the type of people who look up photos before trying a new restaurant. Whether we were planning a night out or just ordering takeout, seeing the food helped us decide. But time and time again, we found ourselves scrolling through random, poorly lit, half-eaten meal photos posted by strangers.
It was frustrating—not just as customers, but as people who genuinely love good food and great design.
That’s when the idea for Plated Preview took shape. We realized restaurants deserved a better way to control how their food is seen online. So we combined our backgrounds in photography, design, and marketing to build something simple but powerful: a visual menu platform that puts restaurants in control of how their dishes are showcased.
Now, instead of relying on crowdsourced photos, diners can see your food exactly as it should be—delicious, polished, and ready to enjoy.
“ We believe seeing the food is half the experience—and restaurants deserve better tools to showcase it. ”
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John Fischer
Co-Founder, Web & Visual Strategy
John’s background in web design, finance, and graphic design helps ensure every restaurant looks as good online as their food does in person.
Furman
Co-Founder, Culinary & Client Relations
With years as a chef and a strong background in sales, Tyler understands both sides of the restaurant business—and how to connect with customers.
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John Fischer
Co-Founder, Web & Visual Strategy
With a background in web design, finance, and graphic design, John brings a sharp eye for detail and a passion for clean, intuitive user experiences. He ensures each restaurant's online presence looks as good as the food they serve—building trust before a guest even walks through the door.
Tyler Furman
Co-Founder, Culinary & Client Experience
Tyler knows the restaurant industry inside and out. From the kitchen line to front-of-house operations, he’s lived every angle of the dining experience. As a former chef and sales professional, he’s passionate about helping restaurants run smoother, serve better, and create memorable experiences for their guests. His deep industry insight guides every decision we make—so our tools not only look great but work better for real restaurant teams.
Our Mission
At Plated Preview, we combine tech and taste to help restaurants thrive. Our goal isn’t just to make menus look good—it’s to help restaurants create smoother workflows, better guest experiences, and stronger customer connections. With Tyler’s insider knowledge of daily restaurant operations and John’s digital expertise, we offer more than just menu photos—we offer solutions that work.
About Us
Plated Preview was born out of a simple frustration:
wanting to see what a dish looked like before ordering it. After one too many times Googling menu items at the table, co-founders John Fischer and Tyler Furman decided to do something about it.
John brings a background in web design, finance, and graphic design, while Tyler adds years of experience as a chef in the restaurant industry along with a strong foundation in sales. Together, they created Plated Preview—a company built to modernize restaurant menus through high-quality food photography and seamless digital integration.
Their mission is clear: put restaurants first and help them attract more customers by showcasing their food in the best possible light. With a shared passion for innovation, design, and the dining experience, John and Tyler are committed to helping restaurants turn browsers into diners—one plate at a time.
“ We believe seeing the food is half the experience—and restaurants deserve better tools to showcase it. ”